"Point of view is worth 80 IQ points." -- Alan Kay
It is practically cliche now to talk about paradigm shifts, global convergence or other major changes, yet many people feel that such a process is under way today. Oft-quoted trends such as Moores Law certainly accelerate some aspects of change, but the future we're headed toward is not a simple extrapolation of where we are today, only smaller, lighter, faster, cheaper and more portable. Something else is afoot.Shake Your Brain puts a stake in the ground -- a strong perspective that turns some conventional wisdom on its head and uses other factors that you know intuitively but few people bring to light to highlight the forces at play today and where they seem to be pointing.
Where our Fast Camps and full Boot Camp? spend considerable time familiarizing participants with social software technology, Shake Your Brain is strategic. It moves quickly through necessary background to the major insights and their likely effects. It addresses the big picture and offers a conceptual framework to help you make decisions.
This framework isn't simplistic. No "seven lessons of gifted leaders" here. But it is surprisingly simple, and if you agree with it, it will serve you well. If you disagree, you will find that Shake Your Brain forces you to examine your assumptions and test the strength of your beliefs.
Some of the material in Shake Your Brain may make you uncomfortable. If it didn't, though, we wouldn't really be shaking your brain, would we?
Questions that Shake Your Brain addresses:
- What will increased openness do to business and society?
- How is innovation changing?
- What hidden assumptions are being challenged?
- Where will companies find future profits?
- Executives concerned with innovation, customer loyalty, competitive dynamics and product development
- Managers who want to look up from the daily pressures and see where their efforts connect to larger forces
- Philanthropists worried that their efforts aren't producing the results they seek
- Social entrepreneurs eager to find new, profitable, sustainable business ideas
- Public officials interested in helping their constituents reconnect with one another, solving more problems locally
- Marketers uncomfortable with how far consumer marketing has veered toward noisy assault and privacy invasion
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