The Fast Camp 4 Social Media is a half-day program that offers a quick way to get up to speed on the new technologies of social media, from instant messaging to weblogs, wikis and social networking systems.  Managers and executives who don’t have the time to delve into all these matters on their own will find that a half-day investment buys them six months of wandering through otherwise trackless cyberspace.

Just because we call it a Fast Camp doesn’t mean we whip by all the subject matter.  In fact, you’ll see we begin gently, to be sure everyone’s on the same page, then move on through the key issues crisply, with examples, discussion and a useful map of the territory.

The sequence of topics: In fact, you can see most of our materials in Yi-Tan Open Resources.

Get Savvy Fast Camp benefits include: Who Should Attend? One kind of person should not attend: the kind who sees online social activity as merely another form of consumer marketing and already uses Astroturf?, Guerilla Marketing? and other less-than-ethical practices to rope in new customers. Even though they may work in the short run, these techniques earn no trust and create backlash when they are exposed. We do not cover them, other than to urge against using them.



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